MaxVal Group, Inc.
MaxVal is sensitive to privacy issues on the Internet and, in general, has no objection to users accessing its website without providing any personal information. However, there are circumstances, like those listed below, when MaxVal may collect domain information and may request you to provide your personal information.
This Privacy Policy applies to all websites owned by MaxVal Group, Inc. and its subdomains, except that a privacy policy or statement specific to a particular website may supersede or supplement this Privacy Policy.
In this data protection declaration, we use, inter alia, the following terms:
Personal data: Personal data means any information relating to an identified or identifiable natural person (“Data subject”). An identifiable natural person can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
Data subject: Data subject is any identified or identifiable natural person whose personal data is processed by the controller responsible for the processing.
Processing: Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
Restriction of processing: Restriction of processing is the marking of stored personal data to limit its processing in the future.
Profiling: Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location, or movements.
Pseudonymisation: Pseudonymisation is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific Data subject without the use
of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
Controller or controller responsible for the processing: Data Controller means a natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal data are, or are to be, processed. For this Privacy Policy, we (MaxVal Group, Inc.) are a Data Controller of your data.
Processor: A natural or legal person, public authority, agency, or other body that processes personal data on behalf of the controller.
Recipient: Recipient is a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities that may receive personal data in the course of a particular inquiry, in accordance with Union or Member State law, shall not be regarded as recipients; the processing of that data by those public authorities shall comply with the applicable data protection rules for the purposes of the processing.
Third party: Third party is a natural or legal person, public authority, agency or body other than the Data subject, controller, processor, and persons who, under the direct authority of the controller or processor, are authorised to process personal data.
Consent: Consent of the Data subject is any freely given, specific, informed and unambiguous indication of the Data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.
In some circumstances, MaxVal may request personal information from you, such as your name, email address, company name, or telephone number. You are at liberty to respond or not to respond to these inquiries, and any information provided is strictly voluntary. MaxVal uses this information to get valuable feedback from your experience on our Website. In addition, MaxVal may use your personal information for other business purposes or to better serve you by informing you of new services, products, alliances, etc., that could help your business. You will not claim that any voluntary information posted by you on this website is confidential and/or proprietary. In general, you can visit our website without disclosing any personal information. However, some areas of this site require this information to complete certain functions and may not be available to those who choose not to provide the requested information. You recognize and understand that there is no compulsion on you to provide us with your personal information, and all personal information provided by you to us is with your full consent, of your own volition, and desire to provide such personal information. You also understand that we are under no obligation to verify the source from which the personal information about you is provided to us, and it is deemed to be provided by you and accurate.
At times, we conduct online surveys to understand our visitors’ needs and profiles better. When we conduct a survey, we will try to let you know how we will use the information we collect from you. If you are not happy with the reasons for the survey, you may choose not to participate.
MaxVal may collect domain information from its visitors as part of its analysis of site usage. The information collected may include the date and time you visited the site, the pages you visited, the time spent on each page, and the domain name. MaxVal uses this information to improve its Web-based offerings. This information is collected automatically and requires no action on your part. By accessing our site, you consent to MaxVal collecting such information.
The website of the MaxVal Group, Inc. contains information that enables quick electronic contact to our enterprise, as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a Data subject contacts the controller by email or via a contact form, the personal data transmitted by the Data subject is automatically stored. Such personal data, transmitted voluntarily by a Data subject to the data controller, is stored for processing or for contacting the Data subject.
The MaxVal Group, Inc. allows users to leave comments on individual blog contributions on the controller’s website. A blog is a web-based, publicly accessible portal through which one or more people called bloggers or web bloggers may post articles or write down their thoughts in so-called blog posts. Third parties may usually comment on Blog posts.
If a Data subject leaves a comment on the blog published on this website, the comments made by the Data subject are also stored. They may be published, as well as information on the date of the commentary and on the user’s pseudonym chosen by the Data subject. In addition, the IP address assigned by the Internet service provider (ISP) to the Data subject is also logged. This storage of the IP address is done for security reasons, in case the Data subject violates third parties’ rights or posts illegal content in a given comment. The storage of this personal data is, therefore, in the own interest of the data controller, so that he can exculpate in the event of an infringement
Third parties may subscribe to comments on the MaxVal Group, Inc. blog. In particular, there is the possibility that a commenter subscribes to the comments following his comments on a particular blog post.
If a Data subject decides to subscribe to the option, the controller may send an automatic confirmation e-mail to verify whether the owner of the specified e-mail address has opted in. The option to subscribe to comments may be terminated at any time.
To improve our tools, we may collect some input submitted through the free online tools. To protect your privacy, we do not associate any personally identifying information, including domain information, with any input you provide through the tools. MaxVal does not collect any data from the downloadable desktop tools. Paid tools and services are subject to their own privacy policies and terms of use.
Some pages on this site use “cookies,” which are small files placed on your hard drive for identification. These files are used to register and customize your site for your next visit. Your Web browser may allow you to be notified when you are receiving a cookie, giving you the choice to accept it or not. If you do not accept cookies, some pages may not function properly, and you may not be able to access certain information on this site.
We may also interact with you on social media. If you submit any information to us via our social media channels (e.g., our Facebook page, LinkedIn page, or Twitter feed), we will process it in accordance with this Privacy Policy.
The Data subject may register on the controller’s website by providing personal data. Which personal data are transmitted to the controller depends on the input mask used for registration. The personal data entered by the Data subject is collected and stored exclusively for internal use by the controller, and for its own purposes. The controller may request a transfer to one or more processors (e.g., a CRM) that also use personal data for internal purposes attributable to the controller.
By registering on the controller’s website, the IP address assigned by the Internet service provider (ISP) and used by the Data subject, as well as the date and time of registration, are also stored. The storage of this data takes place against the background that this is the only way to prevent the misuse of our services and, if necessary, to enable the investigation of committed offenses. Insofar as the storage of this data is necessary to ensure the controller’s security. This data is not passed on to third parties unless there is a statutory obligation to do so, or if the transfer serves the purpose of criminal prosecution.
The registration of the Data subject, with the voluntary provision of personal data, is intended to enable the controller to offer the Data subject contents or services that may be offered only to registered users, given the nature of the matter in question. Registered persons are free to change the personal data specified during registration at any time, or to have it completely deleted from the controller’s data stock.
The data controller shall, at any time, provide information upon request to each Data subject as to what personal data is stored about the Data subject. In addition, the data controller shall correct or erase personal data at the request or indication of the Data subject, unless there are statutory storage obligations.
The data controller shall process and store the personal data of the Data subject only for the period necessary to achieve the purpose of storage, or as far as this is permitted by the European legislator or other legislators in laws or regulations to which the controller is subject.
If the storage purpose is not applicable, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data are routinely blocked or erased in accordance with legal requirements.
Our site is scanned and tested regularly to keep up with the latest online security practices and safeguard your information. We use various trusted hosting providers to protect your information and prevent loss and misuse of your data. Infrastructure such as hardware and software firewalls, Secure Socket Layer (SSL) technology, data encryption, backups, identity and access control, and other security measures are employed to safeguard your trust.
However, no security system is impenetrable. Although we do our best to keep your data secure and private, we cannot guarantee full protection of the information you provide due to the nature of the internet and its inherent risks.
The CalOPPA requires online services and commercial websites that collect personally identifiable information to post a privacy policy. Those who breach their obligations are at risk of civil litigation under California’s Unfair Competition Law.
In compliance with the CalOPPA, we agree to the following:
How does this site handle do-not-track signals?
Do Not Track signals are honored, and this site will not track, place cookies, or use advertising when a user employs the Do Not Track (DNT) browser mechanism.
The Fair Information Practices Principles form the backbone of privacy law in the United States, and the concepts they encompass have played a significant role in the development of data protection laws worldwide. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
To be in line with Fair Information Practices, we will take the following responsive action should a data breach occur:
We will notify you via email within 7 business days
The CAN-SPAM Act regulates commercial email, establishes requirements for commercial messages, affords recipients the right to stop receiving emails, and specifies penalties for violations.
This site collects your email address to:
In compliance with CAN-SPAM, we agree to the following:
If you are from the European Economic Area (EEA), MaxVal Group, Inc.’s legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it.
MaxVal may process your Personal Data in the following situations:
If you are a resident of the European Economic Area (EEA), you have certain data protection rights. MaxVal aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.
If you wish to be informed of the Personal Data we hold about you and would like it removed from our systems, please contact us.
In certain circumstances, you have the following data protection rights:
Please note that we may ask you to verify your identity before responding to such requests.
You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).
Controller for the General Data Protection Regulation (GDPR), other data protection laws applicable in Member states of the European Union, and other provisions related to data protection is:
MaxVal Group, Inc.
2251 Grant Road, Los Altos, CA 94024, USA
Phone: 650-472-0644
Email: info(at)MaxVal(dot)com
Website: https://www.MaxVal.com
On this website, the controller has integrated Google Analytics (with the anonymizer function). Google Analytics is a web analytics service. Web analytics is the collection, analysis, and interpretation of data about the behaviour of website visitors. A web analysis service collects, among other data, information about the website from which a person has come (the so-called referrer), which subpages were visited, and how often and for how long each subpage was viewed. Web analytics is mainly used to optimize a website and to conduct a cost-benefit analysis of Internet advertising.
The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043-1351, United States.
For the web analytics through Google Analytics, the controller uses the application “_gat. _anonymizeIp”. Through this application, the IP address of the Data subject’s Internet connection is shortened by Google and anonymised when the Data subject accesses our websites from a Member State of the European Union or another Contracting State to the Agreement on the European Economic Area.
The purpose of the Google Analytics component is to analyze website traffic. Google uses the collected data and information, among other things, to evaluate our website’s use, to provide online reports showing website activity, and to provide other services related to our website use.
Google Analytics places a cookie on the Data subject’s information technology system. The definition of cookies is explained above. By setting the cookie, Google can analyze how our website is used. With each call-up to one of the individual pages of this Internet site, which is operated by the controller and into which a Google Analytics component was integrated, the Internet browser on the information technology system of the Data subject will automatically submit data through the Google Analytics component for online advertising and the settlement of commissions to Google. During this technical procedure, Google collects personal information, such as the Data subject’s IP address, which Google uses, inter alia, to understand the origin of visitors and clicks and to subsequently create commission settlements.
The cookie is used to store personal information, such as the time of access, the location from which access was made, and the frequency of visits to our website by the Data subject. With each visit to our website, personal data, including the Data subject’s IP address, will be transmitted to Google in the United States of America. Google stores this personal data in the United States of America. Google may share the personal data collected through this technical procedure with third parties.
The Data subject may, as stated above, prevent the setting of cookies on our website at any time by adjusting the web browser used and thus permanently prevent the setting of cookies. Such an adjustment to the Internet browser used would also prevent Google Analytics from setting a cookie on the Data subject’s information technology system. In addition, cookies already in use by Google Analytics may be deleted at any time via a web browser or other software programs.
In addition, the Data subject may object to the collection of data generated by Google Analytics related to the use of this website, to the processing of this data by Google, and to any such collection. For this purpose, the Data subject must download a browser add-on from https://tools.google.com/dlpage/gaoptout and install it. This browser add-on, using JavaScript, tells Google Analytics that data about visits to Internet pages should not be transmitted to It. Google considers the installation of the browser add-on objectionable. If the Data subject’s information technology system is later deleted, formatted, or replaced, the Data subject must reinstall the browser add-on to disable Google Analytics. If the browser add-on was uninstalled by the Data subject or any other person attributable to their sphere of competence, or disabled, it is possible to reinstall or reactivate the browser add-on.
Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.com/intl/en/policies/privacy and under http://www.google.com/analytics/terms/us.html
Google Analytics is further explained under the following Link https://www.google.com/analytics
On this website, the controller may have integrated Google AdWords. Google AdWords is a service for Internet advertising that allows advertisers to place ads in Google search results and on the Google advertising network. Google AdWords allows advertisers to predefine specific keywords, so an ad in Google’s search results is displayed only when a user searches for a keyword-relevant query. In the Google Advertising Network, ads are distributed on relevant web pages using an automated algorithm that takes into account the previously defined keywords.
The operating company of Google AdWords is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043-1351, UNITED STATES.
The purpose of Google AdWords is the promotion of our website by the inclusion of relevant advertising on the websites of third parties and in the search engine results of Google, and the insertion of third-party advertising on our website.
If a Data subject reaches our website via a Google ad, a conversion cookie is set on the Data subject’s information technology system via Google. The definition of cookies is explained above. A conversion cookie loses its validity after 30 days and is not used to identify the Data subject. If the cookie has not expired, the conversion cookie is used to check whether certain subpages, e.g., the shopping cart in an online shop system, were accessed on our website. Through the conversion cookie, both Google and the controller can understand whether a person who reached an AdWords ad on our website generated sales, that is, executed or cancelled a sale of goods.
Google uses data collected via the conversion cookie to generate visit statistics for our website. These visit statistics are used to determine the total number of users served by AdWords ads, assess the success or failure of each ad, and optimize our future ads. Neither our company nor other Google AdWords advertisers receive information from Google that could identify the Data subject.
The conversion cookie stores personal information, e.g., the Internet pages visited by the Data subject. Each time we visit our Internet pages, personal data, including the IP address of the Internet access used by the Data subject, is transmitted to Google in the United States of America. Google stores this personal data in the United States of America. Google may share the personal data collected through this technical procedure with third parties.
The Data subject may, at any time, prevent the setting of cookies by our website, as stated above, by means of a corresponding setting in the Internet browser used, thereby permanently preventing the setting of cookies. Such a setting of the Internet browser used would also prevent Google from placing a conversion cookie on the Data subject’s information technology system. In addition, a cookie set by Google AdWords may be deleted at any time using the Internet browser or other software.
The Data subject may object to Google’s interest-based advertising. Therefore, the Data subject must access the link www.google.de/settings/ads from each browser in use and set the desired settings.
Further information and Google’s applicable data protection provisions are available at https://www.google.com/intl/en/policies/privacy.
On this website, the controller has integrated Jetpack. Jetpack is a WordPress plug-in that provides additional features to the operator of a WordPress-based website. Jetpack allows the Internet site operator, among other things, to obtain an overview of site visitors. By displaying related posts and publications, or by allowing visitors to share content on the page, it is also possible to increase visitor numbers. In addition, security features are integrated into Jetpack, so a Jetpack-using site is better protected against brute-force attacks. Jetpack also optimizes and accelerates image loading on the website.
The operating company of Jetpack Plug-Ins for WordPress is Automattic Inc., 132 Hawthorne Street, San Francisco, CA 94107, UNITED STATES. The operating enterprise uses the tracking technology created by Quantcast Inc., 201 Third Street, San Francisco, CA 94103, UNITED STATES.
Jetpack sets a cookie on the information technology system used by the Data subject. The definition of cookies is explained above. With each call-up to an individual page of this Internet site, which is operated by the controller and on which a Jetpack component is integrated, the Internet browser on the information technology system of the Data subject is automatically prompted to submit data through the Jetpack component for analysis purposes to Automattic. During this technical procedure, Automattic receives data to create an overview of website visits. The data obtained in this way is used to analyze the behaviour of the Data subject who has access to the controller’s Internet page and to optimize the website. The data collected through the Jetpack component is not used to identify the Data subject without obtaining a separate express consent from the Data subject. The data is also provided to Quantcast. Quantcast uses the data for the same purposes as Automattic.
The Data subject can, as stated above, prevent the setting of cookies on our website at any time by adjusting the web browser used and thus permanently prevent the setting of cookies. Such an adjustment to the Internet browser used would also prevent Automattic/Quantcast from setting a cookie on the Data subject’s information technology system. In addition, cookies already in use by Automattic/Quantcast may be deleted at any time using a web browser or other software.
In addition, the Data subject has the possibility of objecting to the collection of data relating to the use of this Internet site that is generated by the Jetpack cookie, as well as to the processing of this data by Automattic/Quantcast, and to preclude any such. For this purpose, the Data subject must press the ‘opt-out’ button at https://www.quantcast.com/opt-out/, which sets an opt-out cookie. The opt-out cookie set with this purpose is placed on the information technology system used by the Data subject. If the Data subject deletes the cookies on their system, they must use the link again and set a new opt-out cookie.
With the setting of the opt-out cookie, however, the possibility exists that the controller’s websites are no longer fully usable by the Data subject.
The applicable data protection provisions of Automattic may be accessed under https://automattic.com/privacy. The applicable data protection provisions of Quantcast can be accessed under https://www.quantcast.com/privacy.
On the MaxIDS application, the controller has integrated the LiveHelper Chat component. LiveHelper Chat is a live support help desk software that enables real-time communication (live chat) with visitors to the MaxIDS application.
The developer of the LiveHelperChat component is the Live Helper Chat Project. Further information about LiveHelperChat may be retrieved under https://livehelperchat.com
With every call to our website, which is equipped with a LiveHelper Chat component, the component collects data to operate the live chat system and analyze its performance. Further information about LiveHelper Chat can be found at https://livehelperchat.com.
The LiveHelper Chat component sets a cookie on the Data subject’s information technology system. The definition of cookies is explained above. Pseudonymised user profiles may be created using the LiveHelper Chat cookie. The controller may use such pseudonymised usage profiles to conduct an analysis of visitor behavior, as well as to analyze and maintain a proper operation of the live chat system. The analysis is also improving our offers. The data collected through the LiveHelper Chat component is not used to identify the Data subject without first obtaining a separate express consent of the Data subject. These data are not merged with personal data or other data that contain the same pseudonym.
The Data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent the LiveHelper Chat component from setting a cookie on the information technology system of the Data subject. In addition, cookies already in use by the LiveHelper Chat component may be deleted at any time via a web browser or other software programs.
Further information about LiveHelperChat can be found at https://livehelperchat.com
Global information is collected and used, but stored in the United States. By using our services, you consent to the processing and transfer of your information to the United States. Where applicable, your information may also be transferred, processed, or stored wherever our third-party providers operate, which may not be in the United States or the country in which you reside. In addition, you may not have data protection laws that provide the same level of protection as the General Data Protection Regulation, which protects nations in the European Economic Area. However, as your consent is voluntary, you have the right to revoke or discontinue the use of our services at any time.
When we believe business interests will be served, MaxVal may share your information with its Business Partners, who can alert you to new products and services to help improve your competitive edge. Upon receipt of any alert, if you desire to be removed from such an alert list, you may inform the sender or unsubscribe from the list as provided in each mail alert. However, you will not be entitled to treat such alerts as unsolicited, nor will you be entitled to take any action against MaxVal or its Business Partners vis-à-vis any such alerts. We may also be required to disclose your personal information in the event of a legal proceeding, court process, investigation or any such other process where we are required to do so by applicable law or where we have to establish our legal rights or where disclosure is required to prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, etc. We may also be required to disclose your personal information in the event of a business reorganization, amalgamation, or merger.
Our site may contain links to other sites, such as our partners and affiliates. While we try to link only to sites that share our high standards and respect for privacy, we are not responsible for the content or the privacy practices employed by other sites.
We may provide paid products and/or services within the Service. In that case, we use third-party services for payment processing (e.g., payment processors).
We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to PCI DSS standards, managed by the PCI Security Standards Council, a joint effort of brands such as Visa, Mastercard, American Express, and Discover. PCI-DSS requirements help ensure the secure handling of payment information.
The payment processors we work with are:
PayPal: Their Privacy Policy can be viewed at https://www.paypal.com/webapps/mpp/ua/privacy-full
Forte Payment Systems: Their Privacy Policy can be viewed at https://www.forte.net/privacy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
If you have questions about this privacy policy, wish to file a complaint, or to resolve an issue, you may contact us using the information below.
Email address: info@maxval.com
Telephone number: +1-650-472-0644
Physical mail:
MaxVal Group, Inc.
2251 Grant Road, Los Altos, CA 94024, USA